May 29, 2019
Boost your business with Augmented Reality
Looking at what Augmented Reality is…
AR, simply stands for Augmented Reality, is a type of interactive, reality-based display environment that takes the capabilities of computer generated display, sound, text, 3D objects and effects to enhance the user’s real-world experience. Augmented reality combines real and computer-based scenes and images to deliver a unified but enhanced view of the world with many interaction types.
AR Marketing for your business
Nowadays, the business world has begun to move with the latest technologies to promote their businesses expecting a huge profit margin at the end while making sure most of the customers are always happy when using the product or the service. When we move into VR marketing, it’s somewhat hard with user experience since it always needs a device to deal with the virtual environment and VR devices are quite expensive.
But, AR being somewhat easy to use with any user , can interact with the virtual objects in a real environment at any place.Therefore it can be used to promote your business among the users without worrying on the device. Even a smartphone could be used with more convenience for AR applications as its handheld 24/7 most of the time.
A walk through Major Businesses with AR Marketing Solutions
Yes, Of course. Let me show you some major businesses in the world those have started AR marketing already, to promote their businesses. Most of them have used AR on Advertising campaigns, Technical Machines Demonstrations, Technical Assistances, Medical Industry, Fashion industry, Games, Edutainment applications etc.
BMW: Augmented Reality Training For Service Engineers
Volkswagen: augmented reality for vehicle demonstration
Coca-Cola Launched An Augmented Reality “Coca-Cola Magic” App
IBM: Augmented Reality for Technology Support Services
Domino’s New Pizza Chef with Augmented Reality
Take a peek at Heinz Tomato Ketchup’s hidden recipes with Augmented Reality
LiveRoom Approach for AR Marketing Solutions
As a Young innovative team in computer graphics area of the Sri Lankan IT industry , Liveroom has produced many AR applications based on the customer requirements to support their business or enhance their business with just a few clicks. Among those AR applications, there are many AR technical assistance applications such as iPhone 7 Battery replacement assistance application, Apparel industry technical supporting application, Interactive applications and the main AR based application, OGMO — a platform which provides you many features with digital twin product of any object.
Why You Should Choose LiveRoom For AR Marketing Solutions?
As a high passionate company in Computer Graphics and Vision industry, Liveroom has many cutting edge technologies for developing AR, VR and MR solutions. As this article focuses on AR application developments Liveroom uses Unity 3D as the main 3D content assembling and development platform as a game engine and use Vuforia as 3rd party plugin with it. In addition to that Liveroom uses AR Core, AR Kit, Vision Lib AR as external plugins. Even Unreal Engine is used for high quality AR solutions according to the requirements as well. Since Liveroom is capable of providing a good service with various technologies on AR solutions such as Image Based tracking, Model Based tracking, Facial based tracking, Location based tracking, Surface tracking and Markerless AR applications so on, I think as a company, Liveroom can be recognized as fully AR solution providing company in Sri Lanka.
Finally, as we all know the world has been attacked by the technology and we all will anyway have to grow with it, indeed. If you have a business, no matter it’s scale, you will have to mix up your business with technology to gain a good income. As for it, what I’d rather suggest is that there should be many digital marketing concepts to keep all your customers engaging with the business always. BMW, CocaCola, Pizza Hut, Domino’s, Volvo etc, Most of the major businesses in the world have gone too far with the AR, VR and MR concepts to keep their consumers always with their businesses in an interactive way. Therefore, the business world has changed. Build a marketing concept, Discuss with an AR solutions providers and embedded your AR marketing concept with your business. Of course, you would see how it effects to grow up your business. Most of them have started it and what about you?
On behalf of LiveRoom, written by Poorna Perera
